This Mother's Day, Ambuja Cements went beyond the usual to honour the extraordinary strength and resilience of mothers through a unique and engaging social media campaign. The initiative encouraged people to share pictures of their moms along with descriptions of their unique ‘superpowers’, showcasing the incredible ways in which mothers contribute to their families and communities.

Mothers are often the unsung heroes, demonstrating remarkable strength in everyday situations. Whether it is locating lost items, providing insightful advice, or multitasking with ease, mothers' abilities often seem nothing short of superhuman. Ambuja Cements sought to celebrate these qualities.

The campaign was designed to resonate with a wide audience, leveraging social media platforms to create engaging and shareable content. By promoting stories about the event and encouraging participation, Ambuja Cements aimed to build brand affinity and raise awareness. The initiative quickly gained traction, with thousands of individuals paying tribute to their #MazbootMoms.

The results were outstanding with the campaign garnering over 34 million views. Within just 24 hours, over 100 photos were shared publicly, each showcasing the incredible power and influence of mothers. But Ambuja Cements did not stop at just collecting and sharing photos. They took the celebration a step further by incorporating AI technology to create a magical tribute to these amazing women.

Using an AI tool, Ambuja Cements transformed 20 of the submitted images into a composite ‘Super Woman’ image. This artistic representation merged the unique qualities of these mothers into a single, powerful visual, symbolising their collective strength and heroism. The response was overwhelmingly positive, with audiences loving the superhero versions of their mothers and sharing the content widely.

The success of the campaign was a testament to the heartfelt connection people have with their mothers and the joy they found in celebrating their mothers' superpowers in a fun and meaningful way. It also highlighted Ambuja Cements' innovative approach to connecting with their audience on a personal level, reinforcing their brand as one that values strength and resilience – qualities embodied by both their products and the mothers they celebrated.