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NDTV Profit

Decoding markets to deliver business intelligence

NDTV Profit = Most Trusted Business Insights
Our NDTV Profit channel firmly established itself as a leading multi-platform business news destination in FY 2023-24, and we continued to seamlessly integrate television, digital, and audio experiences.

With cutting-edge technology, a data-driven approach, and an enhanced programming mix, the channel continues to deliver sharp financial insights tailored to India’s evolving investment and business landscape.

Backed by an integrated newsroom and next-generation studios with advanced AR/VR capabilities, NDTV Profit remains committed to providing in-depth market analysis and economic news.

Following the successful relaunch of NDTV Profit in FY 2023-24, we built on that momentum to further cement our position as a leading multi-platform business news destination. Seamlessly integrating television, digital, and audio experiences, we deliver incisive financial insights that capture the pulse of India's evolving investment landscape.

Leveraging state-of-the-art technology and a data-driven approach, our enhanced programming mix offers real-time market analysis and strategic perspectives that empower viewers to navigate complex economic trends.

With a fully integrated newsroom and next-generation studios equipped with advanced AR/VR capabilities, NDTV Profit is committed to providing in-depth coverage and insightful commentary that resonates with India’s business community. In just its first year post-relaunch, the channel has garnered significant recognition among industry experts and financial leaders, reaffirming our dedication to quality journalism and innovation in business reporting.

Key Insights in the Business News*

54.74MTotal site visits
4.7MUnique visitors on desktop
210.93%Growth in page views
21MUnique visitors on mobile

*As on 31st March 2025

Initiatives Undertaken during the year

Expanded Live Programming

Extended live programming from 4 PM to 9 PM to provide deeper coverage of personal finance and top business news. Also, differentiated content was introduced to cater to a wider audience post-market hours.

Full-Scale Revamp

Launched a complete overhaul of NDTV Profit’s programming, including new shows and an updated visual identity. And adopted a fast-paced, youthful, and energetic format to reflect the dynamic team behind NDTV Profit.

Increased Live Coverage

Expanded to 13 hours of live programming on weekdays, more than doubling the airtime since the channel’s relaunch in December 2023.

Audience-Centric Content Strategy

Implemented viewer-driven programming enhancements, incorporating audience feedback to refine and tailor shows for maximum relevance and engagement.

Highlighting the Year’s Top Business insights

Coverage 1

NDTV Profit Conclave 2025 – We brought together industry stalwarts and financial experts for insightful discussions on market trends, economic growth, and investment strategies. The event featured prominent leaders sharing their perspectives on the evolving business landscape and future opportunities.

Coverage 2

NDTV Profit Exclusive 2025 (Finance Minister Nirmala Sitharaman First Budget Interview) – In an exclusive interview with NDTV Profit, Finance Minister Nirmala Sitharaman emphasised Budget 2025’s focus on inclusive growth, capex-driven momentum, revised tax slabs, and import duty cuts to support MSMEs and economic expansion.

Coverage 3

NDTV Profit Conclave 2025 (Indian road to a Viksit Bharat - Piyush Goyal) – NDTV Profit hosted its first-ever conclave, aligning with the Honourable Prime Minister’s vision for a Viksit Bharat. The event featured key industry leaders discussing economic growth, innovation, and India’s transformation across sectors – from traditional manufacturing to emerging Quick-Commerce and AI firms. Union Minister Piyush Goyal headlined the event, sharing insights on India’s roadmap to 2047.