Building on our legacy of trusted journalism, we have bolstered our regional presence with NDTV Madhya Pradesh & Chhattisgarh, NDTV Rajasthan, and NDTV Marathi, alongside dedicated digital platforms for seamless access. These initiatives enrich regional storytelling, fostering a diverse and inclusive news experience.
Launch of NDTV Marathi
On May 1, 2024, marking Maharashtra Day, we launched NDTV Marathi, our sixth news channel, further expanding our regional presence. The inauguration was graced by Maharashtra Chief Minister Devendra Fadnavis, Maharashtra Deputy Chief Minister Eknath Shinde and other dignitaries. To commemorate the launch, NDTV introduced the ‘Let’s Start Up in Maharashtra’ campaign, aimed at inspiring and empowering the state’s youth to embrace entrepreneurship and innovation.
Key Insights NDTV Marathi*
1,00,000YouTube subscribers reached in just six months
1,00,000 approx.Followers on Instagram
32,000 approx.Followers on Facebook
Silver Play ButtonOn YouTube achieved during the year
1. Major Events and Conclaves
- Election Conclave – ‘Maharashtra Cha Jahirnama’ – Pre-election platform featuring Devendra Fadnavis and other key figures.
- NDTV Marathi Entertainment Awards – Recognizing excellence in Marathi cinema, TV, and OTT.
- Environment Conclave – ‘Green Mumbai, Clean Mumbai’ – Joint initiative with the state government for sustainability.
- Ganpati Festival Celebrations – Hosted at NDTV BKC, attracting political and business dignitaries.
2. Election Coverage and Special Shows
- 360° Election Coverage – Widely appreciated for depth and accuracy.
- Key Election Programs:
- Election Carnival – Comprehensive election analysis and ground debates.
- Ya Sarkar – Exclusive interviews with top politicians.
- Taai Mai Akka – Women’s perspective in politics.
- Maharashtra Cha Jahirnama – Manifesto analysis of major parties.
- Ya Sarkar Tumhi Market Kelay Jam – Insights from traders and markets.
3. Innovative and Impactful Shows
- Money Time – Daily finance updates.
- Let’s Startup in Maharashtra – Showcasing Maharashtra’s growing startup ecosystem.
- Kaamachi Baatmi – Fast bulletin for utility news.
- Correct Karyakram – Debate show on politics & social issues.
- Crime Reels – Focus on white-collar crime investigations.
- Special Women - Focused Shows:
- Nari Lay Bhari – Featuring women entrepreneurs (Navratri Special).
- Baai Saheb – Conversations with IAS & IPS officers (Navratri Special).
Highlighting the Year's Top Local
News Insights in Marathi
Coverage 1
Beed Coverage: Led to Minister Dhananjay Munde’s resignation after exclusive coverage.
Coverage 2
BKC Auto Drive Sting Operation: NDTV Marathi was the first to break the news with extensive coverage.
Coverage 3
Lavasa Landslide NDTV Marathi’s exclusive coverage led to action.
Coverage 4
Baba Siddique Murder Case: Triggered government action and enforcement measures.
Coverage 5
Pollution Board Notice to Mercedes-Benz: First broken by NDTV Marathi, followed by others.
Coverage 6
Infosys Pune Techie’s Resignation: First and exclusive interview aired.
NDTV Madhya Pradesh and Chhattisgarh
114 millionViews on Instagram
36k+Followers on Instagram
Avg. PVs 2.20 million per monthThis year, compared to average 1.22 million last year.
Highlighting the Year’s Top Local News Insights
Coverage 1
MSME Chhattisgarh Summit – Discussed MSME growth, employment generation, and economic impact.
Coverage 2
MSME MP Summit – Focused on challenges faced by entrepreneurs; featured MP Deputy CM Rajendra Shukla.
Coverage 3
Emerging Business MP – Covered investment policies, new cancer treatment schemes, and the state’s vision for a Naxal-free Bastar.
NDTV Rajasthan
500 million+Views on Instagram
44k+Followers on Instagram
Avg. PVs 2.20 million per monthThis year, compared to average 1.22 million last year.
Highlighting the Year’s Top Local News Insights
Coverage 1
Education Policy Dialogue – Featured policymakers and education experts
Coverage 2
NDTV Rajasthan Conclave – Covered industries, education, banking, and real estate.
Coverage 3
Healthy India Programme – Focussed on healthcare awareness with industry leaders.
