Digitalisation at NDTV
Utilising HPE Green Lake for in-house Virtual Machine (VM) environment
Flexibility and enhanced control
Leveraging services like O365, OneDrive, Microsoft Teams, and Zoom for email and collaboration needs
Scalability and accessibility
Implementing solutions such as Oracle Fusion procurement module, and Talent Maximus - payroll solutions
Data security and compliance
Advanced tools like DMX and VCMS enable seamless live streams and video-on-demand (VOD) access across all platforms.
With 17.9 M+ followers, NDTV remains India's most-followed English news handle on X (@NDTV), driving unmatched digital influence.
Our feature-rich news apps offer offline viewing, push notifications, and personalised content for an optimised mobile experience.
Leveraging analytics to refine content strategy, enhance user experience, and ensure relevance in an evolving digital landscape.
To meet the growing demand for superior content quality, we have integrated cutting-edge technology for high-resolution broadcasting. Upgraded digital equipment has strengthened our infrastructure, ensuring seamless high-density content processing without workflow disruptions. Additionally, long-term vendor partnerships secure continued technological support for the next 8–10 years, providing a stable foundation for future growth.
Investments in Amazon Web Services (AWS) have significantly expanded our cloud computing capabilities, utilising EC2 for virtual servers, S3 for storage, and RDS for database management. Our partnership with Akamai and other CDN services ensures faster content delivery, reducing infrastructure costs while improving scalability and performance. These advancements also support remote production, real-time collaboration, and streamlined content management, enhancing overall operational efficiency.
We are actively exploring the potential of artificial intelligence (AI), machine learning (ML), and data-driven technologies to revolutionise news production and distribution. By integrating AI-powered tools into our newsroom systems and media asset management, we aim to create a more efficient, accurate, and innovative journalism ecosystem – bridging traditional reporting with next-generation digital intelligence.
