Growth in a Rapidly Expanding Industry

Amid challenges, India’s media and entertainment (E&M) industry continues to offer immense opportunities. According to PwC India’s Global Entertainment & Media Outlook 2024-28, the sector is projected to grow at a CAGR of 8.3%, outpacing the global average of 4.6%. This growth is being fuelled by three key trends:

Digital Dominance and Rising Connectivity

With over 91 crore millennials and Gen-Z consumers, 80 crore broadband subscriptions, and 78% of digital time spent on mobile E&M apps, India has an unparalleled opportunity to drive digital-first content consumption.

Expanding Advertising Market

India is poised to become the fourth-largest TV advertising market by 2026, with total advertising spends expected to reach ₹1,58,000 crore by 2028, driven by a 15.6% CAGR in digital advertising.

A Global Diaspora Hungry for Indian Content

Indian news and entertainment content has a strong global audience, creating a unique opportunity to expand reach and engagement across international markets.

Driving Growth and Innovation through Strategic Priorities

To capitalise on these opportunities, we are strengthening our core business while diversifying into new growth areas. Our key strategic priorities include:

Expanding Global Reach

We are enhancing accessibility for the Indian diaspora and global audiences. Our growing international distribution footprint ensures that we remain the trusted source for Indian news worldwide.

Accelerating New Business Creation

We are developing new IPs, innovative content formats, and expanding into emerging geographies to tap into fresh revenue streams while staying ahead of evolving viewer preferences.

Investing in Talent and Technology

As the industry evolves, building a world-class talent pool and leveraging advanced technologies will be pivotal in maintaining our leadership in journalism and digital storytelling.

Maximising ROI Across TV and Digital Content

By optimising content strategies, monetising digital platforms, and enhancing viewer engagement, we aim to unlock the full potential of our TV and digital assets, ensuring sustained profitability and long-term growth.

Investing in Future-Ready Infrastructure

To drive long-term growth and adapt to evolving market needs, we are investing in future-ready infrastructure that enhances efficiency, fosters innovation, and elevates content quality. Our state-of-the-art Noida office optimises workflow and collaboration, while the Inspire Studio in Mumbai’s BKC integrates cutting-edge technology for immersive storytelling and high-quality production. These advancements reinforce our leadership in media excellence and digital innovation.