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Adani Agri Fresh Limited (AAFL), a subsidiary of the AEL, has been a pioneer in organised apple sourcing, storage, and marketing. With 17 years of expertise, AAFL has revolutionised the apple industry in Himachal Pradesh, driving higher farmer incomes, increased productivity, and superior fruit quality. The Company has made significant investments in state-of-the-art Controlled Atmosphere (CA) warehouses in the Apple Zone of Shimla District, Himachal Pradesh, ensuring optimal storage conditions and extended fruit shelf life. Building on this successful model, AAFL plans to expand its procurement strategy to other states as well.
Vision
Our vision is to build a strong presence in both domestic and international markets, positioning Farm Pik as a diverse and trusted brand in the agricultural sector. With a multi-fruit basket strategy, we aim to become a market leader known for quality, sustainability, and innovation. By offering a wide range of superior products, we strive to meet evolving consumer demands, support farmers, and contribute to regional economic growth. Our goal is to establish Farm Pik as a leader in the sector through consistent investments in R&D and technological breakthroughs.
We intend to create an exciting and resilient future by promoting Himachal apples, Kashmiri apples, and grapes in the marketplace, fostering development, sustainability, and constructive influence in the areas where we do business and provide higher value to our stakeholders and clients. To supply fruits under our brand, we have partnered with e-commerce companies and modern format stores. We will also engage in the imports and exports of fruits. By successfully implementing these strategic initiatives across states and territories, we aim to lead the nation’s fresh produce supply chain and meet the growing demand for fresh fruits through our robust distribution network.
To become India’s largest and most preferred Fresh Fruit Omni-Channel Brand by adding value to the supply chain and integrating technology at every stage for better productivity and realisation to farmers, channel partners, creating a sustainable environment. We are committed to providing consumers with a consistent and superior fresh fruit and value-added product experience to lead a healthy and happy lifestyle”.
- MR MANISH AGARWAL BUSINESS HEAD
Segment Overview
Product/Service Offerings
- Controlled Atmosphere (C.A.) apples from Himachal & Kashmir
- Fresh grapes
- Fresh pomegranates
- Frozen peas
Business Performance
- Attained a storage capacity of 16,000 MT, the highest in the industry, despite environmental adversities
- Successfully entered modern retail formats and e-commerce, enhancing reach and volume, while securing strong partnerships with retail clients
- To broaden the customer base and diversify revenue streams, Adani Agri Fresh strategically launched a new product line of Frozen Peas
Sustainability performance
- Anti-Hail Nets: Providing affordable Anti-Hail nets safeguards orchards from hail damage and adverse weather, reducing reliance on pesticides, preventing soil erosion, and promoting an eco-friendly agricultural environment
- Knowledge Enhancement: AAFL is committed to educating growers through scientific programmes, equipping them with essential knowledge to make informed decisions, adopt sustainable practices, and increase productivity, fostering social welfare and economic resilience
- Long-Term Impact: AAFL’s scientific initiatives and sustainable agricultural programmes reflect a long-term governance strategy, emphasising ethical responsibility and environmental sustainability in farming practices
- Quality Assurance: Ensuring the sale of high-quality Anti-Hail nets aligns with governance principles, reinforcing product standards, reliability, and effectiveness. AAFL’s dedication to quality assurance strengthens farmer trust and confidence in its offerings
Business Opportunities
The government has actively promoted investments in the agricultural sector, with a special focus on food processing and cold chain infrastructure through a range of schemes and subsidies. The primary objective is to encourage investments and reduce losses in the supply chain of fresh fruits and vegetables (F&V) that arise from the unorganised sector. By prioritising technology adoption, these initiatives aim to mitigate losses, enhancing revenues for farmers and investors. The combination of various schemes and subsidies, along with improved profit margins resulting from the rising demand for fresh produce, has created significant opportunities within the sector.
Business Edge
- Sole Organised Player: AAFL's position as the only organised player in the industry provides it a significant competitive edge, enhancing brand trust, reliability, and the ability to set industry standards
- Diverse Product Portfolio: AAFL's procurement and B2B sales span a variety of fruits, including Himachal and Kashmiri apples, grapes, pomegranates, etc., creating a diversified product portfolio that caters to varied market demands
Awards and Accolades
- Awarded the ‘Indian Fresh Produce Industry Excellence Award’ (2024) for backward integration initiatives for apple farmers.
Outlook
The fresh fruit industry in India has experienced significant expansion, driven by rising demand across diverse demographic groups. This surge is largely fuelled by a growing preference for healthier eating habits, particularly in today’s fast-paced lifestyle. As average incomes continue to rise, the demand for fresh fruits and vegetables is expected to escalate further. To meet this increasing demand, we plan to establish a multi-fruit basket featuring a wide variety of fruits, ensuring a consistent supply of our brand that caters to all consumer segments. With 16 years of investment in infrastructure, we are uniquely positioned to capitalise on market opportunities. As the leader in Controlled Atmosphere (C.A.) storage, with a 22,500 M.T capacity in Himachal Pradesh, we are well-equipped to efficiently meet market demands. By leveraging our early infrastructure investments, we aim to expand procurement volumes, strengthen brand visibility, and enhance customer reach, propelling our business toward sustained growth and success.
