Media Business

NDTV is a formidable global news network, operating across traditional and digital platforms. For three decades, we have been a trusted news source for millions worldwide. As India’s most trusted window, we go beyond just reporting[1] we uncover the ‘why’ and ‘what’s next’, ensuring every story informs, inspires, and empowers. From breaking headlines to in-depth analyses, our dedicated team of journalists, reporters and subject experts work relentlessly to decode complexities, amplify unheard voices, and deliver news that truly matters

Vision

To be the world’s most trusted and influential voice in India, delivering insightful journalism that shapes local and global narratives and connects diverse perspectives.

To become the leading news destination for every Indian, Indian diaspora, and global audience, covering India comprehensively.

To become the largest and most trusted digital news destination in India.

To deliver credible, influential, and impactful journalism, reflecting NDTV's consistent top rating in trust across Indian media according to The Brand Trust Report.

NDTV continues to grow its global footprint with launches like NDTV World and new IPs like NDTV World Summit. Our ambition is to play a pivotal role in shaping conversations that matter on both national and global stages.

- SANJAY PUGALIA,
Whole Time Director and
Editor-in-Chief, NDTV

As a pioneer in Indian journalism, NDTV has established itself as a trusted global voice, connecting the Indian diaspora across the UK, USA, Canada, South Africa, the Middle East, and beyond.

With a strong multimedia presence, NDTV reaches over half a billion viewers and users monthly through seven television channels and a vast network of digital platforms.

Segment Overview

Introduction

NDTV, a formidable global news network, operates across traditional and digital platforms and is a subsidiary of AMG Media Networks, part of the Adani Group. It boasts a rich portfolio of respected news brands, including NDTV 24x7, NDTV India, NDTV Profit, NDTV World, and three regional channels: NDTV Madhya Pradesh & Chhattisgarh, NDTV Rajasthan, and NDTV Marathi. With the latest addition to the NDTV portfolio, NDTV World - launched by the Hon’ble Prime Minister Narendra Modi in October last year in New Delhi NDTV has made significant strides in expanding its content offerings and global reach. Designed to serve the diverse diaspora around the globe, the platform offers high-quality news, in-depth analysis, and programming tailored to international audiences, while bringing an Asian and Indian perspective to global markets

Product/Service Offerings

Our diverse portfolio includes Global News - NDTV World, General News in English and Hindi – NDTV 24x7 and NDTV India, Business News – NDTV Profit, and Regional News brands – NDTV Marathi, NDTV Rajasthan, and NDTV Madhya Pradesh & Chhattisgarh.

Business Opportunities

Rapid Industry Growth: According to PwC India’s "Global Entertainment & Media Outlook 2024–28", the Indian E&M industry is projected to grow at a CAGR of 8.3%, reaching ₹3,65,000 crore (USD 19.2 billion) by 2028—outpacing the global average of 4.6%
Massive Digital Penetration: With a millennial and Gen-Z population of over 91 crore, India has access to the world’s lowest data costs. The country currently has 80 crore broadband subscriptions, 55 crore smartphone users, and 78 crore internet users, with 78% of digital time spent on mobile apps related to E&M
Advertising Market Expansion: India is set to become the fourth-largest TV advertising market by 2026. India’s advertising sector is set to grow at a 9.4% CAGR, from ₹1,01,000 crore in 2023 to ₹1,58,000 crore in 2028—1.4x the global average. Digital advertising is the key driver, projected to grow at a CAGR of 15.6%, rising from ₹41,000 crore in 2023 to ₹85,000 crore in 2028. Internet advertising, which grew 26% in 2023, will maintain double-digit growth, expected to be 12.2% in 2028

Business Edge

Trusted Legacy and Editorial Strength - NDTV continues to differentiate itself in the Indian news and media ecosystem through a legacy built on trust, credibility, and editorial excellence. Backed by a team of seasoned journalists and industry professionals, NDTV is well-positioned to drive sustained audience growth and strengthen its brand equity across markets
Strong and Expanding Digital Footprint - With a growing digital presence across India and international markets, NDTV is strategically poised to leverage the rising demand for digital news consumption. Its multi-platform reach ensures consistent user engagement and opens new avenues for content monetisation and audience expansion
Social Impact through Pioneering Campaigns - NDTV has consistently demonstrated leadership in using media as a force for good. Flagship initiatives such as India Sustainability Mission, Save Our Tigers, and Greenathon brought environmental and cultural issues to national attention. Social campaigns including Jeene Ki Asha, Kushalta ke Kadam, Marks for Sports, Support My School, and Justice for Every Child have furthered education, youth development, and community upliftment. In recent years, Banega Swasth India and Samarth by Hyundai have reinforced NDTV’s commitment to public health, safety, and empowerment
Enhanced Broadcast Capabilities - The launch of next-generation, cutting-edge studios in Noida, along with the Mumbai studios inaugurated in FY 2023-24, significantly enhances NDTV’s production infrastructure. These strategically located facilities equip the network with advanced capabilities to deliver high-definition content and real-time coverage from key regions across the country. With this expanded footprint, NDTV is well-positioned to offer regionally diverse, high-quality news content with greater agility, clarity, and technological sophistication

Business Performance

During the Lok Sabha elections, NDTV distinguished itself through intelligent conversations, high-quality production, and impactful ground reporting. On counting day, NDTV set digital traffic records in India and became the No. 1 Asian channel in the UK. Additionally, NDTV topped the Reuters Institute Digital News Report 2024, released in June 2024. Throughout the election period, NDTV’s reporters and production teams worked relentlessly, ensuring the most credible, up-to‑date coverage from across India. The Company takes immense pride in its journalistic integrity and credibility during this period
Marking Maharashtra Day on May 1, 2024, NDTV forayed into the Marathi news genre with the launch of its sixth news channel, NDTV Marathi. The channel was launched at a special event hosted by NDTV, in the presence of Eknath Shinde, who was then the Chief Minister of Maharashtra, and Devendra Fadnavis, who was then the Deputy Chief Minister, along with other dignitaries
NDTV’s digital presence surged in Q2, reinforcing its commitment to delivering high-quality news across languages. In August 2024, traffic on the Hindi platform grew by 24%, while the English platform recorded a 41% increase compared to August 2023. In September 2024, NDTV’s English YouTube channel secured the highest viewership in the English news category, outperforming competitors
NDTV hosted the NDTV World Summit 2024 – The India Century, featuring an inaugural address by Hon’ble Prime Minister Narendra Modi. This marquee event brought together global leaders and industry visionaries, emphasising NDTV’s role as a platform for international collaboration, leadership, and innovation. The event featured influential global thought leaders, including Prime Minister of Bhutan H.E. Dasho Tshering Tobgay, Former British Prime Minister Lord David Cameron, Legendary investor Mark Mobius, Telecom magnate Sunil Bharti Mittal, YouTuber NAS Daily, and other esteemed figures
NDTV launched NDTV World, its seventh and newest news channel, as a global platform designed to serve the Indian and global diaspora audiences. The channel was officially unveiled by the Hon’ble Prime Minister of India at the inaugural NDTV World Summit. As the latest addition to NDTV’s growing portfolio, NDTV World offers in-depth analysis and high-quality news, bringing an Indian and broader Asian perspective to international markets. The year was marked by NDTV’s high-impact coverage of key national and international events, including the Maharashtra and Delhi elections, the Mahakumbh, and the US elections. In addition, NDTV hosted a series of signature events such as NDTV Indian of the Year, NDTV Auto Conclave, Emerging Business Conclave, and Real Estate Conclave, and many more. These flagship initiatives attracted prominent political leaders, industry stalwarts, celebrities, and influencers strengthening NDTV’s role at the premier platform for dialogue, insights and meaning public discourse.
A key highlight of the year was NDTV’s return to the Broadcast Audience Research Council (BARC) measurement system after a hiatus of over two and a half years. This strategic move underscores NDTV’s commitment to strengthening its position in the Indian media landscape, providing deeper audience insights to enhance content strategy and advertising offerings

88+ millionCombined presence across all social media platforms

1 millionAverage Monthly Active Users (MAU) on NDTV apps

156 millionUnique visitors Average monthly web/wap users

127.15%Growth in total page views across all platforms

Sustainability Performance

To enhance sustainability, NDTV has implemented several strategic measures covering environmental, social, and governance aspects:

Implementation of energy-efficient technologies and practices to reduce carbon footprint
Waste reduction and recycling programmes to minimise environmental impact
Developing and showcasing content that educates and raises awareness about environmental and social issues
Receiving feedback from viewers to understand their concerns and preferences
Implementing policies that support work-life balance, employee well-being, diversity, and inclusion
Providing opportunities for employee skill development and career growth

Educating employees about environmental sustainability and encouraging green practices in the workplace to create a culture of environmental responsibility
Ensuring diversity on the board, with a majority of Independent Directors, including a Woman Director
Implementation of Risk Management Processes and Business Responsibility and Sustainability Reporting (BRSR)

Awards and Accolades

Received 43 ENBA Awards, including English News Channel of the Year
Awarded 38 trophies at News Television Awards, 2024, including Best News Channel Website
NDTV 24x7 and NDTV India remain India’s most-watched news channels while ndtv.com and ndtv.in lead as India’s top news websites

According to the Reuters Institute’s Digital News Report 2024, NDTV has a strong resonance with younger, urban audiences, far ahead of other news platforms in India.

Outlook

The prospects of NDTV seem promising, driven by strategic initiatives and investments tailored to the evolving media landscape. With a strong digital-first focus, NDTV intends to leverage the increasing trend of digital consumption. With its Unique Viewers (UVs) projected to reach 311 million by 2028, NDTV is poised for an expanded digital audience base. NDTV's international expansion further solidifies its commitment to catering to a global audience. Recognitions through awards underscore the quality of NDTV's content and its unwavering commitment to journalistic excellence. Technological advancements provide NDTV with an edge to swiftly adapt to changing consumer preferences and emerging media trends. Strategic initiatives such as hiring prominent figures, global content creation, and enhancing on-screen presence position NDTV as a market leader. The steadfast emphasis on perception, credibility, and trust cements NDTV's reputation in the industry. Ambitious targets for market rankings within specific timeframes demonstrate a clear strategy for impactful market penetration and reporting excellence. NDTV’s marketing efforts are aimed at enhancing on-screen aesthetics and brand image, contributing to immediate visibility and recognition. NDTV's adaptive approach to business, including portfolio expansion, digital innovation, and talent acquisition, ensures readiness to navigate future industry dynamics seamlessly.

2024-25 Integrated Annual Report

Adani New Industries Limited